KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

Published on: 31 December 2020 Last Updated on: 03 June 2021

It wasn’t that long ago that reports about KFC’s sales falling were drawing a rather dismal picture for the brand. And yet today, it’s standing strong as ever, proudly taking the title of the second most popular fast-food chain on the planet. Today in this KFC documentary, we will look into the strategies KFC used to regain its position.

The turnaround this brand managed to accomplish in a handful of years is rather miraculous in the world of business, and many can learn from its example. Some of the techniques used by KFC in its road back to the top can be adapted for small businesses that are working their way up their own niches.

KFC Documentary: Brand Revival

After KFC fall to the ground and fail to satisfy their customers with their product in 2013, they decided to connect with the customers on the emotional levels and started marketing business once again. This time they took the help of the digital platform to reach out wider bandwidth of audiences.

1. Make Advertisements Branded And Fun

Ads are annoying, and people skip them, right? Well, KFC managed to create a series of ads that people were really looking forward to watching. Each was an entertaining clip featuring ‘Colonel Sanders’ in some new interesting role. Colonel, the founder and greatest asset of KFC, is the embodiment of the brand today. On the contrary, the company is immortalizing him by turning him from a real-life showman and marketing genius into a fictional hero who has his own fan club. There are even books about his rise to the brand icon role now.

KFC Ad

A small business will not be able to launch a multimillion campaign with fancy ads, but you can create a character that will give a personality to your brand. Choose something or someone that your target audience will be able to relate to. Your goal is to make your marketing seem less like self-promotion and more like a friend or idol offering advice.

2. Make Your Customer Feedback Count

One thing that KFC has always been focused on was delivering a top-quality customer experience. One of the main methods the brand uses to achieve that is directly asking for feedback and actually using it. All you need to do in order to share your opinion and be heard is to fill up the KFC survey. Have you ever done this yourself? Did it help improve the service or address any issue you had? Did you feel like you can contribute to the betterment of your favorite fast-food restaurant by taking that survey?

Considering how smoothly the KFC customer service runs, the answers to those questions are most likely ‘yes’. And that is what a small business owner should learn from KFC. You need to establish a way for your customers to provide feedback (a customer satisfaction survey is a good start). Then, you need to pay attention to that feedback and follow up on it immediately. Today you can find or develop specialized solutions that will process this information to make this easier. That’s why the survey format is optimal for small companies that cannot hire a full-time call center service.

KFC Documentary: Final Thoughts

Of course, there was more to KFC’s triumph, like leveraging humor as well as extensive work in local market research and launching dozens of localized projects, like traditional menu changes. However, as a small business owner, you need to start with things that can bring tangible results right away.

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What Does Business Law State about Monitoring Employees?

Occasionally, we come across many individuals that are conflicted about the role monitoring applications have to play in the day to day office routines and activities. The most common question asked deals with the boundaries and limits that are “bendable” with the installment of monitoring applications. And the answer is simple; monitoring applications and software programs are legal and frequently advised to be installed in any firm or company. Here is why. Legal but… Monitoring or spy applications are legal in any court of law across the world. However, there are some regulations that need to be upheld by the employers’ side before installing monitoring software around the company premises. These guidelines include: Informing Employees Beforehand When it comes to employee monitoring applications, every court of law strictly states that the employees should be clearly notified about being monitored. The best way to accomplish this is via policies and guidelines that should be always kept on display within office premises. These guidelines should clearly explain every element of the employee monitoring intervention put forth by the company. Moreover, even when the firm decides to take on new employees, they should adjust a clause in the contract which makes it mandatory for every person being hired to sign a nondisclosure stating that they are alright with being monitored on company-related matters. Only Limited to Company Owned Gadgets Monitoring software programs tend to give employers an unwarranted power over the employees. And to protect the employee's interests, legal guidelines regarding monitoring apps clearly state that the spying should be only limited to company-owned gadgets. This means that every information coming in and going out through the company-owned gadgets are company property. The guidelines placed around the office premises should also clearly pinpoint this clause so that it poses as a reminder at all times. Furthermore, it is also recommended that the employers get their employees to sign a nondisclosure agreement that clearly states that all information on the company owned gadgets is company property. This means it can be used by the company in court if need be as well. Using Reliable Technological Sources When another’s a source of income and image in the business world is on the line, it is always best to be careful and use reliable technological sources and software programs rather than the usual cheap ones. The expensive yet well-reputed ones can be easily programmed and altered according to the specific needs of the company, hence always used for easy access and usage. Balancing is key Putting so many restrictions and highlighting many stingy clauses regarding monitoring applications like TheOneSpy mobile spy software around the office can definitely scare an employee and hence hinder their overall productivity. This is primarily due to the lack of rapport that should be there between the employee and employer to help increase profits as employee motivation grows. Therefore, it is always recommended by experts to use a system that is similar to a token economy where the employees are given some leeway and flexibility in some areas while at the same time restricted in some too. For example, allowing them access to specific social media sites during a few designated hours of the day. Never Resort to Open Slander It is never healthy to insult or accuse an employee openly among their peers. And with monitoring applications installed, there will be many times that the system may show you red flags which in reality are nothing but some mishap with the coding of the monitoring application itself. Therefore, rather than losing your cool and openly slandering a perfectly loyal employee, it is always best to take them aside or discreetly conduct a further investigation either with their knowledge of it or without it. This is because an employee can otherwise sue you for slandering their image followed by wrongful termination which would prove bad for your company’s image. The law about monitoring applications is specifically made to protect both the employees as well as the employers in case of any mishap or misunderstanding between the two parties. While it may look like the employers have all the power with monitoring applications installed, but in reality, analysis has shown that monitoring applications have been found to be more useful to employees. For example, if an employee faces discrimination at the hands of another employee or employer, they can use the backup made by monitoring applications to highlight the wrongful act in court.

Optimize Your Small Business Revenue by Taking These Steps

Making more money as a small business isn’t as straightforward as simply selling more product. There are many different variables that go into any business’s bottom line. The trouble is, finding those variables, and knowing what to do when you’ve found them can be a huge challenge! If you’re looking for a way to optimize your small business revenue without necessarily selling more products, these tips will help you get started. Forecast Future Demand for Your Products One of the most intimidating things any business has to deal with is figuring out how much product to have in the storeroom. Although you may think having more is better than not having enough, having too much can be just as bad. Manufacturing all that product takes money, and if it doesn’t sell, you’ll be out the cash you spent to have it made. There are things you can do to predict your selling forecast as accurately as possible. They include things like: Assessing the success of your marketing campaigns Consider your sales history Knowing the costs associated with customer acquisition Spending extra time preparing before the holidays By making an informed guess at the future demand for your products, you can ensure you don’t make too much, but you can also ensure you have enough in the warehouse, so you don’t have to turn any business away. Forecast Future Trends Not only do you need to spend time figuring out the future demand for your products, but you should also have your finger on the pulse of future trends. Keeping an eye on trends will help you assess the future demand for your products, but it can also help you develop new products that will appeal to new and existing customers. Digital tools can help you do this. For example, you can subscribe to subreddits to discover trends, while Google Trends can show you real-time searches on the world's most used search engine. Don’t be afraid to develop relationships with other professionals in your industry! Although other businesses may be the competition, they can also be allies. You can refer customers to each other, and you can share interesting developments you’ve observed in the market. Dive Into Your Data Although forecasting demand and future trends can be hard, they can also be fun. That isn’t necessarily the case when it comes to diving into your data. Collecting and analyzing data can be tedious, but it is the best way to learn about the hidden details of your business. There are many ways to do your data analysis better, but one of the best tips is to make time to look at seemingly meaningless data. From combing over time-stamped sales receipts to third-party transaction logs, you never know what kind of information you'll uncover! Segment Your Customers You may think you know your customer base, but it’s rarely as simple as it appears on the surface. It’s more likely that you have multiple segments of customers from different demographics with different needs. Segmenting your customers allows you to break down a large audience, enabling you to create marketing strategies that target the pain points of those groups. You can focus your message to appeal to the right people, and test separate messages for different groups. It also ensures you optimize your marketing strategy. By targeting specific audiences with detailed messages, you can increase your ROI. Optimize New Areas of Your Business Chances are, there are some areas of your business that you have spent a lot of time on. It should go without saying that there are other areas of your business that have received very little attention at all. If you want to optimize your business’s revenue, it’s time to start looking at those underappreciated areas of your business. A few things you may want to do to optimize your business include: Update to cloud-based software programs Personalize the online experience Find ways to automate time-consuming processes Work at developing a more robust social media presence Learn about and leverage application programming interfaces (APIs) Make sure your site is optimized for mobile Offer a new way for customers to buy your products Rethink your hiring process If you want to make more money, you can always try and sell more products, but you’re leaving money on the table if that’s the only way you try and increase your revenue. There are many things you can do to optimize the money you’re already making. Read Also: How Customer Success Can Help Grow Your Business Online Marketing: Selling Your Product And Services How to Empower Your Small Business through Digital Marketing?

Ready to Take the Leap into Self-Employment? Here’s How to Set up an Awesome Home Office

Working from a home office can be amazing. A study showed that 3.9 million Americans have gone the way of a home office. It can help you have a work-life balance, and you don't have to commute anywhere. Dress codes are flexible too. To maximize your efficiency, you need an awesome home office. Here are some helpful tips to make sure you create a space that inspires you to work. Where Will You Have Your Office? Decide what part of your home you will work in. For some, there aren't many options, so it's off to the sofa or kitchen table for work. For others, there is that perfect space that will minimize outside distractions, and let you move around freely. Plan Your Awesome Home Office: Now you need to plan how to make your space comfortable. If you live in an area where it gets cold, you want to be able to work without shivering. This is where you should consider your options for window coverings and flooring. Painting, flooring, and the structures in your space are the canvas for a home office that will serve you best. Before you move anything in, see what you want to change first. Prepare Your Seat: It goes without saying that you need to be able to sit comfortably while you do your best work. A quality office chair with multiple adjustments, like the ones at winc.com.au, will allow you to find that sweet spot where you can focus for hours without any aches. Have Good Lighting: Set up your work area close to a window. You want to get your daily share of vitamin D from natural light. It will help your mood, and will also look great. Don't stop there. You need a few more lamps so that you can read and use other parts of your workspace when the sun isn't shining. Plan Against Clutter: How much time do you spend per year searching for papers? You can plan to prevent that. Having stacks of books and paper around your desk will hamper your productivity. Your things have to go somewhere, so decide how you will store them. Perhaps you have another room for that. What will you use for storage? A file cabinet or some modern looking boxes on a shelf? If you have a lot of wires in your office, add cord holder under your desk and minimize how many extension cords you need. Walking into a tidy home office setup feels great. It's only one of the secrets of a productive home office. Add Some Comfort: You don't need to do all work at a desk. Sometimes you need a space where you move, stretch, and have some time to think. A sitting area is great to have if your space allows for it. Thinking about adding in a soft chair, leather ottoman, coffee table, rugs, and lamps. With a space like this, you will be happy to take a thinking break or invite clients over. Personalize Your Space: Now you can put your own special touch on your home office. Designer posters, personal photos, or one differently painted focus wall are only a few ways you can start to achieve this. Do you have a style you love, but it's not right for your entire home? Your home office could be the place for that. Remember to cater to you first. If you like your space, you'll work better in it. The Perfect Office Setup: There is no one solution, but by knowing yourself and how you work, you can fit these tips into an awesome home office that suits your style. If you're starting to work from home this year, check out our small business section for more helpful posts. Read Also: Necessary Spaces To Include In Building Your Office 6 Techniques To Improve Your Work-From-Home Career

KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

KFC Documentary: Brand Revival

1. Make Advertisements Branded And Fun

2. Make Your Customer Feedback Count

KFC Documentary: Final Thoughts

How to Market a Small Business in a Big City?

Importance Of ADP Payroll Services For Small Businesses

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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What Does Business Law State about Monitoring Employees?

Optimize Your Small Business Revenue by Taking These Steps

Ready to Take the Leap into Self-Employment? Here’s How to Set up an Awesome Home Office

KF Documentary: Tips For Small Business To Learn From KFC’s Brand Turnaround

KFC Documentary: Brand Revival

1. Make Advertisements Branded And Fun

2. Make Your Customer Feedback Count

KFC Documentary: Final Thoughts

Share this Article

How to Market a Small Business in a Big City?

Importance Of ADP Payroll Services For Small Businesses

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related