How Personal Branding Online Can Help Your Job Search

Published on: 15 July 2017 Last Updated on: 13 September 2024
Personal branding

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

  • Getting job promotions
  • Having recruiters notice you
  • Receiving recognition in your field
  • Developing industry connections
  • Attracting clients
  • Strengthening your desirable qualities
  • Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

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how to become a phlebotomist

The What, Why, & How To Of Being A Phlebotomist In 2024?

Phlebotomists, also known as phlebotomy technicians, use venous or skin punctures to draw blood. These specialists are essential to the healthcare industry, especially when it comes to the diagnosis and treatment of illnesses. Phlebotomy services can be used by patients to receive transfusions, donate blood or plasma, or test for medical conditions. In addition, phlebotomy technicians have strict guidelines to follow when labeling biological samples, handling needles and other tools, and entering patient data into databases. These workers must execute their duties carefully and safely since they deal with biological samples. Engaging with patients and making a difference in their care is a rewarding experience for many phlebotomists. Phlebotomists who are kind can ease patients' anxieties about having their blood drawn, as many patients find the procedure uncomfortable. These technicians can also discuss the significance of blood collection Phlebotomist employment prospects appear to be favorable. According to BLS projections, employment in this field will increase by 22% between 2020 and 2030, while jobs in healthcare will grow by 16% and all occupations by 8% during the same period. Here is everything you need to know about how to become a phlebotomist. How to Become a Phlebotomist? Becoming a phlebotomist does require specialized training. Fast-paced work environments and frequent client interaction necessitate that professionals in the field possess the following qualities:  Although phlebotomists are frequently employed in laboratory environments, some have more flexibility in their work environment when they work for ambulatory services. They might still have to put in overtime or on the weekends, for example, if they work in a lab. Learn more about how to become a phlebotomist in this article, along with the procedures for obtaining national certification and education. Requirements on How to Become a Phlebotomist Before getting into the details of how to become a phlebotomist let us clear up the basics. Candidates must earn a GED or complete their high school education. It could be beneficial to take science and anatomy classes in high school. After that, people can enroll in phlebotomy programs, which typically leads to certification after 4–8 months of training. Community colleges, technical schools, and trade schools all offer these kinds of programs.  To practice, phlebotomy graduates in California, Louisiana, Nevada, and Washington must obtain certification. To improve their chances of finding work, professionals in other states should still think about obtaining a postsecondary credential. Phlebotomists have access to a range of certifications, such as:  Certified Phlebotomy Technician I: Trains medical personnel to take blood samples via venous and skin punctures.  Certified Phlebotomy Technician II: Trains medical personnel to perform venous, arterial, and skin punctures to collect blood.  Limited Phlebotomy Technician: Someone who trains medical professionals to take blood via skin punctures.  Certification and Licensure Acquiring certification to become a phlebotomist requires a written and practical exam. The test will include about 300 questions. The clinical component will include a demonstration of sample labeling, skin, and venous blood draws, and sanitization procedures. Phlebotomists can then acquire the certification from different organizations, such as: American Society for Clinical Pathology  National Center for Competency Testing   American Certification Agency for Healthcare Professionals  American Medical Technologists  National Healthcareer Association  National Phlebotomy Association  American Society of Phlebotomy Technicians  To stay up to date in their field, phlebotomists—especially those who need to renew their certification—must complete continuing education. The requirements for ongoing phlebotomist training vary by state, but most professionals must earn roughly six credits of continuing education annually. To fulfill these requirements, phlebotomists might be able to enroll in classes at community colleges or vocational schools or attend conferences.  Training to Become a Phlebotomist Learning how to become a phlebotomist involves taking crucial courses and earning certification. Both laboratory experience and classroom instruction are prerequisites for certification programs. Topics including anatomy, physiology, and medical terminology, are typically covered in courses. Students may need to take prerequisite coursework if they are unable to demonstrate algebraic or mathematical proficiency at the high school level.  While it's uncommon, some people with a high school or GED opt for on-the-job training rather than phlebotomy school. Phlebotomists are required by state regulations to follow certain guidelines regarding certification and ongoing education, regardless of their educational background.  What Does a Phlebotomist Do? Before you want to know about how to become a phlebotomist, here is what you should know about what a phlebotomist does. A phlebotomist, another name for a phlebotomy technician, is a medical professional qualified to take blood samples from people. They might also help with blood drives and transfusions, depending on where they work. Apart from extracting blood from patients, they also process blood samples for analysis, gather patient data, and assist patients who might feel uneasy with needles.  The main responsibility of a phlebotomist is to take blood samples from patients as directed by a physician or other healthcare provider. On the other hand, your practice might also involve labeling vials, checking vital signs, chatting with patients about the blood draw procedure, and maintaining a sterile and clean work area. During your shift, you might also be required to carry out the following tasks, depending on where you work: Gather data and make updates to patient medical records.  Fill out the paperwork and mark the vials.  Make patients more at ease while having their blood drawn.  Place a supply order  Arrange the necessary vials, needles, and other supplies in the work area.  Joining a professional organization can benefit your career in the long run, even though most charge a membership fee. 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There is a $65 exam fee and a $35 membership fee for phlebotomy technicians.  National Healthcare Association (NHA) NHA offers phlebotomy technicians immersive learning opportunities in addition to professional certification. Practice drills, interactive games, and quizzes are among the available resources intended for educators and students.  For allied health professionals, NHA offers a job board, resume review services, and career planning guidance.  By showcasing and improving your skills, obtaining a professional certification can increase your marketability even if your state or employer does not require it. Examine the prerequisites for the following three popular certifications.  Technician in Phlebotomy (PBT) There are various ways to become certified in PBT offered by the American Society for Clinical Pathology (ASCP). Candidates must possess one year of full-time clinical experience or have finished an authorized phlebotomy program within the previous five years. Programs must fulfill minimum instruction requirements, be approved by the California Department of Public Health, or accredited by NAACLS.  In addition to paying a $145 application fee, candidates must pass an 80-question exam.  Certified Technician in Phlebotomy (CPT) Candidates must successfully finish a phlebotomy training program or one to two years of supervised phlebotomy technician experience to be eligible for the National Healthcareer Association's CPT distinction. Blood collection, patient preparation, and safety and compliance are all covered in the two-hour certification exam. The exam is $125, and you can buy a study guide or practice test to get ready.  Every two years, CPTs need to renew their certification by paying $179 and completing continuing education requirements.  Colleges That Offer Phlebotomy as a Course Since phlebotomy students must acquire practical skills in blood withdrawal and collection, phlebotomy programs are typically offered on campus at educational institutions. The programs that prospective phlebotomists can find in the United States are listed below. However, keep in mind that this is just a small selection of all the programs that are offered all over the country. When you want to know how to become a phlebotomist, the college you must go to is an equally important aspect to consider.  Abrams College The didactic component of Abrams College's phlebotomy program is offered over two weeks, on Saturdays and Sundays from 9:00 AM to 5:00 PM and on Tuesdays and Thursdays from 6:00 PM to 10:00 PM in Modesto, California. This equates to 48 hours of classroom instruction. To proceed to the externship experience, students must pass all tests and complete all skill station requirements.  The 40-hour externship takes place in a hospital or clinical laboratory. Students who complete the program receive a certificate and should be qualified to apply for both state and national licensure.  Cuyahoga Community College Cleveland, Ohio's Cuyahoga Community College provides a short-term certificate program in laboratory phlebotomy. Students are trained in blood collection, specific blood collection techniques, medical terminology, ethics, and other related areas through a skills-based didactic curriculum. Students also need to finish an eight-week clinical externship at a hospital or clinic.  Graduates of this NAACLS-accredited program have completed it with a 100% job placement rate and a cumulative 95% pass rate on certification exams over the last three years. 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The practicum is set up by the program director. This program is accredited by NAACLS, and there is a 14-student maximum per class.  Cost of Courses in Phlebotomy Programs for phlebotomy are reasonably priced when compared to the potential earnings. The cost of a course can vary from $700 to $3,000, based on the training duration and school. Students who want certification also need to pay a test fee, which ranges from $90 to $200. States that demand licensing will also pay an additional $58 to $200. According to data from the BLS (May 2022), the average hourly wage in this field was $19.51, or $40,580 per year. Phlebotomists mean wages were higher in California, Massachusetts, Washington, D.C., New York, and California—all over $46,900. Wrapping Up It can take a year or less to become a phlebotomist, depending on the educational program and whether the student wants to pursue national certification. 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best paying jobs in electric utilities central

Best Paying Jobs In Electric Utilities Central

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What No One Tells You About Working Remotely

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